YII SHOW
2019.02.01
The Menswear Guidebook - Pitti Uomo, Florence International Menswear Exhibition
Pitti Uomo is a menswear exhibition held by Pitti Immagine, an Italian company since 1972. “Pitti” is the name of a former prominent Florentine family, and "uomo" is the Italian word for men and menswear. It has a long history of 48 years and is held in January and June every year. Unlike other first-tier fashion shows, Pitti Uomo focuses more on the showcase of an emerging brand. Today, Pitti Uomo has become the most influential event in the men's fashion industry.
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PhotoMr. Triangle

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Any man who closely follows fashion and pop culture will be familiar with the name Pitti Immagine Uomo.

Pitti Immagine Uomo - "Pitti" is the name of a once-prominent Florentine family, derived from Luca Pitti, the great banker of the Renaissance. Uomo" is the Italian word for "man" and "menswear".

Street photography has become the most indispensable part of Pitti Uomo every year, where fashion icons, fashion buyers, and street fashionistas from all over the world come to the event in formal wear.

Italy is known worldwide for its menswear fashion and also the cradle of many famous menswear brands. Nowadays, Pitti Immagine Uomo has become an important driving force to improve the fashion image and develop the local economy of Florence and Italy as a whole and the spotlight of menswear fashion to the world.

The long-standing saying, "If you want to be in the world's first-line menswear industry, you must participate in the Florence International Menswear Exhibition in Italy, otherwise, you will always be excluded from the gates of the international menswear platform," has become an open secret and a default standard for the global menswear industry.

Pitti Immagine Uomo's formal suits are a fusion of Italy's own versatility and enthusiasm. The suits are not only finely hand-cut but also suit for the wearer's personality and accessories, thus the formal suits that are formulaic and have little variation become a new look through mixing and matching. This is why Pitti Uomo is also known as the bible of menswear and the guidebook of menswear.

Now let's enjoy the following street photography taken by photographer Mr. Triangle at the Florence Pitti Uomo Menswear Exhibition.

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